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Wellness Marketing 101: Get Comfortable with Marketing Your Brand

By Johanna Kirvesmaki, LAc The field of wellness seems to be growing like bamboo these days. There’s no shortage of new wellness trends, products, or healing modalities. The number of holistic practitioners is growing, too–a sign that our society is putting more confidence in and value on the tried and true medicine of nature. While …

Health and Human Performance Coaching | The Perfect Career?

What is Health and Human Performance Coaching (HHPC)? Health and human performance coaching is more than just health coaching. Think about the range and infinite variety of human performance. Optimal health increases our chance of success in any endeavor, however HHPCs don’t stop there especially when the client’s goals extend beyond personal physical well-being. HHPC …

Biometrics for Health and Human Performance Coaches

Until recently, biometrics was most commonly associated with the use of physical or behavioral characteristics (such as fingerprint or voice patterns) especially as a means of verifying personal identity. However, today, through affordable tools like Fitbit, the Oura ring, and lab tests, clients and health and human performance coaches can track daily activity, pulse rate, …

Biohacking for Health and Human Performance Coaches

For coaches whose clientele includes individuals with performance goals well outside the norms of average, healthy individuals, biohacking will be a frequently encountered concept. Health and human performance coaches should become familiar with many of the tools and techniques at the disposal of high performers today. As importantly, the coach should understand the biohacking mindset, …

Pacific College: New Name, Expanded Vision, Same Values!

Pacific College’s degree offerings have expanded from a few certificates in 1986 to include doctorates and master’s in acupuncture and Chinese medicine, a bachelor’s degree in holistic nursing, associate degrees in massage therapy, a holistic nursing certificate, and an advanced certificate in Chinese herbology for licensed acupuncturists. More recently, Pacific was approved by the prestigious …

Acupuncture Effective for Insomnia in Cancer Survivors

In a new study, the largest of its kind to date, researchers compared the effectiveness of acupuncture and cognitive behavioral therapy (using sleep restriction, stimulus control, cognitive restructuring, relaxation training, and education) for the management of insomnia in a group of 160 cancer survivors. Both reduced the severity of the insomnia over 20 weeks, and …

New Study Finds Electro-Acupuncture Effective in Inflammatory Pain Reduction

Previous studies have shown that acupuncture can reduce inflammation, but the actual mechanism of the reduction is still not well-explored. In this new study, researchers conducted an investigation of distal electro-acupuncture at LI 4 on inflammatory pain in the hind paws of mice. Instead of simply testing whether acupuncture would reduce inflammation, they were attempting …

Cannabis Travels the World as the US Descends into Reefer Madness

By Denise Foster, PhD, MSN, RN, CNE, Adjunct Faculty at PCOM-NY In 1937, all cannabis-related drug production and prescription means in the United States ceased with the passage of the Marijuana Tax Act. Scientists, researchers, pharmaceutical companies, and physicians were no longer able to use cannabis. Why was cannabis unusable? Not because cannabis was made illegal. …

Our Congee Calling

Due to today’s fraught political climate and frenzied pace of life, Americans are experiencing increased levels of worry and stress. The New York Times recently reported that “in the United States, about 55 percent of adults said they had experienced stress during ‘a lot of the day’ prior, compared with just 35 percent globally. Statistically, …