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NEWS RELEASE

June 11, 2008
For More Information Contact: Kathleen Rushall  Phone: (800) 729-0941

Increasing the Awareness of CAM

The acronym 'CAM' stands for Complementary and Alternative Medicine. CAM is a group of diverse medical and health care systems, practices, and products that include treatments such as herbal remedies, naturopathy, acupuncture, and meditation. CAM is currently not considered to be a part of conventional medicine, and because of this, it is not covered by all health care providers. However, CAM is becoming increasingly popular and accepted by the medical community and many hospitals are beginning to include these alternative services. Helping the public to become more aware of the benefits CAM can offer is the first step to improving its availability for patients in need.

To help spread the word, The National Center for Complementary and Alternative Medicine (NCCAM), which is part of the National Institutes of Health (NIH), has launched Time to Talk. Time to Talk is an educational campaign to encourage patients - particularly those age 50 or older -- and their health care providers to openly discuss the use of complementary and alternative medicine (CAM). The National Institutes of Health (NIH) -- The Nation's Medical Research Agency -- includes 27 Institutes and Centers and is a component of the U.S. Department of Health and Human Services.

As evidence for CAM's popularity, a consumer survey recently conducted by NCCAM and AARP showed that almost two-thirds of people age 50 or older is using some form of CAM. The only problem is that less than one-third of these CAM users talk about it with their providers. An increase in the discussion of CAM between patients and practitioners can lead to an increase in the availability of CAM.

The Time to Talk campaign is aimed at addressing the need for this dialogue to help ensure safe, coordinated care among all conventional and CAM therapies. Talking not only allows integrated care, it also minimizes risks of interactions with a patient's conventional treatments. When patients tell their providers about their CAM use, they can more effectively manage their health. Patients are encouraged to fully complete patient history forms, making sure to include all therapies and treatments used. Making a list in advance may be helpful. The patient should tell the health care provider about all other therapies or treatments he or she has used, including over-the-counter, dietary, or herbal supplements. By actively discussing and combining the best of Western medicine with an interest and appreciation for Eastern remedies, optimal health can not only be achieved, but can be better introduced to coverage by health care providers and the attention of Western physicians. ;

For more information on how to discuss CAM with your physician, please call(800) 729-0941, or visit www.PacificCollege.edu.

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