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Alumni Profile: The Pulse of Oriental Medicine Celebrates 4 Years and 136,000 Readers If you don't already know, The Pulse of Oriental Medicine (http://www.pulsemed.org) is one of the internet's biggest and easiest-to-understand resources for alternative health readers. Recent PCOM graduate Brian Carter created the site in 1999 to increase public awareness and understanding or Oriental Medicine. The site's name was chosen for its double-meaning. The pulse is essential to Oriental Medical diagnosis. While biomedical practitioners track only the pulse rate, Oriental Medicine practitioners investigate other factors including depth, strength, and quality to determine the state of their patient's health and their constitution. "The Pulse" thereby communicates breadth and depth of information both old and new. "Oriental Medicine has a lot to offer, particularly in treating conditions where Western medicine is still stumped. Most people still don't know that Oriental medicine is a comprehensive medical system that addresses every aspect of life. That's what we're sharing with people through The Pulse," says founder and editor Brian Carter. The Pulse website features more than 120 articles about Oriental Medicine, acupuncture, herbal formulas, common diseases and conditions, and current events. Diseases covered range from diabetes, weight loss and depression, to addiction, schizophrenia, and menopause. The articles are based on a combination of research, tradition, and opinion. The site also includes press releases, a discussion forum, a twice monthly email update, and links to related web resources. For the 8,000+ readers who are practitioners, there are case studies, book reviews, and practice management resources. Why a website and not a printed newsletter or magazine? Fueled by his passion for Oriental Medicine, Carter leveraged his web-design and writing skills to create low-cost media momentum. "The web has leveled the playing field," says Carter. The Pulse has 6 regular columnists hailing from 3 countries, including New York City acupuncturist Juliette Aiyana with her column, "Juliette's Kitchen." The website encourages single-article contributions or column ideas from students and practitioners. Because the site reaches more than 20,000 of the general public per month, practitioners can educate the public and promote their practices. For students, this is an unparalleled opportunity to become comfortable communicating Oriental medicine to the general public, and prepare themselves for successful practice building. As of March 2003, The Pulse of Oriental Medicine has been read by ore than 136,000 people - and more than 10% of them come back for more. "Also, the media has responded to our press releases on such issues as acupuncture and herbal education," Carter noted. In May 2002, Carter became the first student with a regular column in Acupuncture Today, a trade journal that reaches all 15,000 licensed U.S. acupuncturists and some 3,000 students. A recent graduate of the Pacific College of Oriental Medicine, and newly licensed California acupuncturist, Carter has also authored articles for Massage & Bodywork Magazine, KC Wellness Magazine, and Acupuncture.com.
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